The Commons
a lifestyle at work
A small but mighty team.
A team created on the basis of shared values, passions … and just genuinely liking each other.
Our most successful community-build yet.
Zach
Proprietor
Biz Development
Jessie
Communications
Erynn
Proprietress
creative & VISION
Jess
Sales &
Partnerships
Anna
COWORK
Jacquot
Community & Operations
Katharina
MARKETING
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Our culture
Values & Passions
Elements of our culture
When we ask someone to join our team as a member, a guest, a partner or an employee, we look for people who resonate and share these core values.
This is how we find our people.
We build our vision with
Passion
someone who feels a strong belief in the “why” of what we are doing
and are driven by that why
We believe that it is important to have a strong connection to the “why” in your life. This applies to individuals and to companies; we seek out others who understand their “why” and are driven by it.
not
Dreaming
we want our heads out of the clouds and our feet on the ground.
we apprieciate dreams and goals, but thrive in reality and results
our relationsips resonate with
Sincerity
we value a true feeling of being genuine.
everything we do stems from a desire to be ourself and be sincere.
not
Popularity
we don’t just make decisions or act a certain way to gain popularity
or make people happy.
we make decisions and do things with
Efficiency
we like to be organized and work with purpose.
we strive to do things quickly and succinctly.
not
Shrewdness
we don’t get ahead at the cost of our morals, values and just being good humans.
underhanded, unscrupulous, or decisions made at the expense of others are not our MO
we get results by being
Competent
we have the unique skills and abilities to do our job well
and we do not settling for doing anything less than to the best of our abilities.
not
Perfect
we strive for mastery not perfection.
we values mistakes as they are what allows us to learn.
How is our culture packaged?
GREAT SERVICE DELIVERED IN STYLE
A flair for exceptional customer service peppered with a penchant for fun and a mantra to do it all in style - live in style, work in style, create in style.
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Our why
Passion | Purpose | belief
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How we do it
how we bring our beliefs to life
How do we express ourselves?
The way we bring people together is to create
impactful experiences in extraordinary spaces.
We provide space for cowork, meeting and events
We create space in your life for what matters most to you
Our spaces feel different.
It’s not just four walls.
It starts with the
right space, with a focus on exceptional design.
We are more than a coworking space.
We are more than an event space.
Those are just things we do.
**this is about the community programming we bring to a space to provide exceptional experiences
We create deliberate connections to bring a space to life.
WE PROVIDE THIS BY
Having a membership-based environment,
specifically curated to a shared set of values and passions.
***need community partners “guild” in here as to how we execute all-inclusive experiences**
the gold text below may be blurring into the “what”
SO THE THREE SECTIONS SHOULD REFLECT “DESIG/STYLE, CONNECTIONS AND PARTNERS” - how we create experiences. the customized solutions, programming and membership-based is WHAT we do and how we are different
Customized solutions for work, meet, play and live experiences.
UNIQUE | ELEVATED | CUSTOMIZED | EXPERIENTIAL | DESIGN
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What do we do?
the results of how we bring our beliefs to life
What do people buy from us?
What are we selling?
We are a lifestyle collective
focused on 4 key areas
People buy a membership to a lifestyle collective which provides customized solutions to work, meet, play, and live.
Within each of these key areas you canparticipate/recieve exceptional experiences and programmes to free up their space and time to focus on what they truly care about.
And they do this in surrounded by people they connect and collaborate with - feeling like they are part of something bigger than themselves.
Our keys.
How we express ourselves.
In each lifestyle section, we provide our services in two ways.
Turn-key
Customized experiences for Work, Meet, Play and Live.
Programming
Purpose-built programmes designed for accountability and growth.
More than Yoga and Friday Beers.
Work
TURN-KEY
Solutions for coworkPROGRAMMES
Community programming
focused on accountability and business such as Sequel, Baseball, Mastermind groups
Meet
TURN-KEY
Meeting packagesPROGRAMMES
Community programming
focused on networking
Play
TURN-KEY
Event and wedding packagesPROGRAMMES
Community programming
focused on social events
Live
TURN-KEY
Travel packagesPROGRAMMES
Community programming focused on learning, health, adventure and well-being
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Where do we do it?
Our spaces | Our expressions
Where are our spaces?
Where we connect.
Space for connection.
We are a lifestyle collective.
ADD IN “ONLINE” HERE AS A SPACE
Social CLub
cowork Hives
Event Spaces
Co-live / Hotels
Retreats
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Who are we?
Our brand personality
Our personality
If the commons was a person, who would it be?
Personailty test
06 document
Dinner party
Set the scene
the house
the room
the table
what we are wearing
what music is playing
Result:
our brand Character statement and mood board
AT-A-GLANCE BRAND CHARACTER STATEMENT
Our brand is [insert a description of the character of your brand], a trait we reflect through brand expressions that are [insert a description of the mood and tone that all your marketing will project.]
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Who do we do it with?
Our partners
Our Guild.
COMMUNITY PARTNERS
Who is our guild?
A carefully curated group of community partners who share our passion for community, exceptional experiences and stylish spaces.
These partners help us to provide our cowork, meeting, event and lifestyle services.
DINNER PARTY
Set the scene
our team
describe who they are
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Who we do it for
our clients and guests
Our guests.
we want to serve.
Who are our Guests?
03 exercise
Dinner party
Set the scene
describe our guests - their personalities, their characteristics, their dress
how do we want them to feel?
RESULT:
target market description
AT-A-GLANCE CUSTOMER (TARGET MARKET) DESCRIPTION
PROFILE: Our customers are predominantly _(gender)_ living in _(region)_ who _(describe lifestyle facts such as: are married, own their own homes, work as professionals, have young children, retired, members of a business organization etc.)_
WANTS AND VALUES: Our customers value _(ex: quality, convenience, reliability, expertise, support, service, low price prestige, exclusivity)_
MOTIVATIONS: The top reasons our customers buy from our business are: _(we’re conveniently located, they want the best and see us as exclusive, we get things done quickly and on time etc.)_
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The neighbourhood
who is doing what we are doing
The neighbourhood.
Keeping up with the jones’
Who are our neighbours?
Who is doing what we are doing?
The Neighbourhood
Set the scene
describe our neighbours - their houses, their personalities, their characteristics
Our distinction
SWOT
04 exercise
Result:
SWOT
positioning statement
AT-A-GLANCE POSITIONING STATEMENT
[Name of your business, product or service] is the [your distinction - i.e.: “best”, “first”, “only”, “most recommended”and the generic term for your type of offering such as web designer, cafe, clothing designer]to provide [your unique features or benefits]to [your customer profile] who choose our offering in order to feel [your customers’ emotional outcome i.e.: successful, self-confident, indulged etc.]
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What makes us unique?
Our unique selling proposition
How are we different?
How are we unique?
OUR 3 UNIQUES
USP exercise
06 exercise
RESULT:
our 3 uniques
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What do we promise?
How do we want them to feel | what do we want to solve
Our purpose.
How do we want our guests to feel?
What do we want to solve for them?
How are we unique?
OUR 3 UNIQUES
USP exercise
Our promise
06 exercise
RESULT:
brand promise statement
AT-A-GLANCE BUSINESS PROMISE STATEMENT
[Name of your business] promises [your target market]that they can count on us for [your unique attribute or benefit]delivered with [information about the character, tone and mood you convey.]
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What we can do together
Great Expectations
